Where It All Began
2021
A Powerful Discovery
One ingredient changed everything.A breakthrough moment—uncovering a powerful, natural ingredient that worked across hair types, sparking a mission to create clean, effective formulas without compromise.
2023
From Roots to Rituals
Our first collection hit the shelves—and hearts.The official brand launch moment. Highlight your first products, early wins, or how customers responded.
End 2024
Crafted for Every Crown
We launched with one goal: haircare for all, without the harmful stuff.From straight to coily, we designed products that celebrate diversity and deliver results—rooted in clean beauty, powered by nature..
Maintenant
The Ritual Grows On
Our journey continues—more strands, more stories, more intention.Today, we’re more than a brand—we’re a movement. Expanding our offerings, growing our community, and staying true to the cultural roots and clean principles that started it all.
